In a world where 500 million Tweets are sent each day, 500 hours of video are uploaded to YouTube each minute, and 8.95 million photos are posted on Instagram daily, it’s important that you stand out.
The best way to do that? Great social media design.
In fact, after surveying over 200 marketers, Venngage found that 11% of marketers spend more than 20 hours per week producing visual content. Furthermore, 49% of marketers said that creative marketing design is essential to their marketing strategy.
It’s clear that social media graphic design is an important component of any great marketing strategy. That’s why we’ll be walking through 14 social media design tips.
Social media design encompasses any graphics associated with your social media accounts. From your social media’s banner image and profile picture to the meta images you use for your blog posts, these graphics play a key role in engaging your audience and enticing them to take the actions you’d like them to take.
Some common social media actions that can be mapped to key metrics are:
If you’d like to turn your social media accounts into community building, revenue-generating channels, here are some tips and examples to help spruce up those post designs!
We can’t stress this enough.
When it comes to your social media graphics, it’s important that you stay true to your brand identity. From your colors and fonts, to the different design elements you use within those graphics, everything needs to weave into a cohesive story. A consistent brand identity will ensure that, over time, your audience will recognize your brand based on design alone. The familiarity will also help catch people’s attention over and over again.
Take Burger King for example, they consistently use the same tones and fonts across their brand. Whether it’s highlighting their delicious Whopper or their mascot, Burger King’s design consistency has made their brand easily recognizable by the masses.
One of the easiest ways to ensure that you’re keeping a consistent brand across all of your social media images is to use templates. By developing social media templates, not only will you save time on creating your graphics (yay!), but you’ll also leave little-to-no room for veering off of your brand’s style.
The best way to implement social media design templates is to:
Creating templates will also make it easier for teams who choose to outsource their design efforts. Whether you’re getting an external designer to create the templates from scratch for you, or build off existing ones, this is a major time saver.
Some examples of templates you may want to create are:
When planning out your social media posts, a great strategy to ensure you’re not just posting for the sake of posting is to categorize each post into one of the following:
TikTok has been a huge proponent of inspire-esque posts, like this one:“Learn to live by a content calendar. Even if you don’t have your posts scheduled weeks out, at least have a plan in place that aligns with your current business goals to guide your way. Identify your main post topics as those will be the bulk of your social posts and ensure you’re creating content that supports your brand messaging and increases brand awareness.”"
Time is valuable. If your audience is willing to devote more than a few seconds to your social content, then you’re likely doing something right.
But viewing something is just the beginning—you want them to take action in some way, which in turn helps boost your content within the social algorithm. The more engagement your post sees, likely the more people each platform will end up showing it to.“Sharing authentic and human content, insider videos, and behind-the-scenes stories work well to grab attention, pique curiosity, and eventually spark passion from your fans and followers.”"
When it comes to shareability, the graphics you create to accompany your content can have a major impact on:
From the on-brand page header image to the enticing video thumbnails, MAC Cosmetics does a great job when it comes to their YouTube channel art designs. When looking at their YouTube page, you’ll see that in every video thumbnail, they add a descriptive line about the content they’ve created, along with a visually enticing image:
Not only do these descriptions offer viewers multiple ways to understand what the video is about, but the design elements used are also consistent and on-brand (now you see why we put that as our #1 tip).
If you’re unfamiliar with the recent TikTok trend of *adding a little bit of spice* this might go over your head. But to give some context, people all over the world are:
*Adding a little bit of spice* can be said for your social media designs, too.
While simplicity is never a bad thing, many people default to using a white background. But, when you think about it, most social media platform feeds are already white. To help your images standout in a never ending feed, take a creative step in the right direction by adding a little *spice* and color to your graphics. Make them *pop*, if you will. Using creative illustrations is one way to go about this.
LuluLemon is a great example of a brand that steps out of its minimalist comfort zone on social media and ad designs, leveraging bright background colors that really capture your attention:
User generated content (UGC) for the win (FTW)!
The best way to connect with your customers? Amplify their voices and show off your products or services from the real people who use them. After all, they loved your product so much that they decided to share it with their network.
On top of connecting with your customers, using UGC opens up your pool for potential product shots and overall social media design inspiration to help you level-up your creative. Companies like Glossier do an excellent job at this!
When looking for UGC, you can check:
Oh, and you can also just flat out ask your customers for some content by doing outreach in places like your newsletter campaign or on social media.
Speaking of, many brands actually collect UGC by running contests on social media that get people to share a photo/video with the contest hashtag—usually for a chance to win something in return.
A great brand that does this is WW (formerly Weight Watchers). Throughout their feed, they share customer stories on how their product helped customers change their lives. They don’t need high-quality photos, just simple, on-brand design and real images by real people.
Social media design plays a big role in the success a company experiences from this powerful marketing channel. Particularly for B2C companies out there—social media should be your jam!
So, if you want to succeed with social media design, implement some of the tips we discussed today:
If you’d like an extra set of expert hands, Superside offers marketing and social media design services from our global team of over 100+ designers.
Cassandra King is Superside's Sr. Content Marketing Manager. She’s a road trip aficionado, advocate for all things glitter, and can usually be found with a camera (or snacks) in hand. Find her on IG @casssandra.king.
We sat down with Bill Macaitis, former Slack CMO, to chat about what it takes to success with ad design. Hear his tips and more in this Q&A style interview!